Module 1
Lesson 1
Student’s Book pages 4-5
A new business idea
Before you begin
Look at the picture
What do the photographs show?
All the photographs show relatively simple, but financially rewarding, inventions of the 1970s and 1980s:
1 Adhesive Post-It notes.
2 The Rubik cube.
3 A wind-up portable radio.
The key words
|
The word |
The meaning |
The part of speech |
|
original |
completely new and different from anything that anyone has thought of before |
Adjective |
|
product |
an object made in order to be sold to people |
Noun |
|
service |
the act of serving people for money |
Noun |
|
customer |
a person who buys goods or services |
Noun |
|
typical |
having the usual features or qualities of a particular type of person or thing |
Adjective |
While reading
A Have you got something special?
Your business idea doesn’t have to be original, but it has to be different from everything else. Make sure you offer something new.
B Is there a market big enough for the product?
Is your idea going to be popular with enough people? Will people feel that they need to get the product? Some market research will help you find out.
C Is the price right?
If your product or service costs too much, your customers won’t buy it. Talk to your future customers to find out whether your price is affordable.
D Who will your customers be?
Who are your typical customers? What will they value in your product or service? Find out as much as you can about your future customers.
E Can you afford to start your business?
How much will it cost to produce your idea? When you work out your costs, don't forget about factory costs, salaries, office equipment, etc.
F Do you have the right experience and skills?
Even the best business ideas won’t work if you don’t have the skills and the ambition. You will only succeed if you want to!
G Will your business grow?
Can you build on your idea in the future by adding new products or services, entering new areas, or improving the original design?
The text talks about:
- How to be a successful business person in the future.
- What skills and qualities a person should have to be a successful business person in the future.
-How you can start a new business.
-How to afford to start your business.
--How to make your business grow.
After reading
-When will you succeed?
You will only succeed if you want to.
-Why should you talk to your future customers?
To find out whether your price is affordable.
-What does your business idea have to be?
It has to be different from everything else. Make sure you offer something new.
-What will help you know if there is a market big enough for the product?
Some market research will help you find out.
-How will you find out if the is price right?
Talk to your future customers to find out whether your price is affordable.
-Can you afford to start your business?
When you work out your costs, don't forget about factory costs, salaries, office equipment, etc.
-Will your business grow?
By adding new products or services, entering new areas, or improving the original design